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Sustainability Marketing : A Global Perspective

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

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Indian Economic Growth in Historical Perspective : The Roots of Development

This book investigates the roots of rapid economic growth of India in recent decades, by exploring historical processes from the late colonial period.Based upon decades-long archival and field research, this book deals with the period from the late nineteenth century to 2013 and offers an integral viewpoint of the economic history of India.While critiquing the conventional understanding that links recent economic growth only with the development of high-tech, export-oriented service sectors under the liberalised economy, the book suggests deeper and wider roots of development that had a cumulative effect in three stages.First, the agrarian development and rural socio-economic changes from the end of the nineteenth century.Second, the state-led import-substitution industrialisation since 1950 that established the industrial foundations for future economic growth.Third, the economic reforms since 1991 that helped technology-intensive industries find new markets with improved quality of production. For the first time available in English, this book by the late Professor Haruka Yanagisawa, who was a leading figure in the South Asia studies collective in Japan, is an important contribution to the academic tradition of economic history of India.It will be of interest to researchers in the field of social and economic history, sociology, anthropology and economies of South Asia.

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Unity Conscious Leadership(TM) (Interdependent Growth and Transformation) : From a Buddhist Perspective

<h4>Overcome and transform crises for personal, cultural and professional growth using the lens of Unity Conscious Leadership(TM).</h4><h4>Have you ever wondered; - Why are people and organizations falling back into old habits and patterns? - Why is it so difficult to transcend mutual differences? - How to break through obstructive situations in life and business?</h4>These were the questions Joyce Z. Wazirali has been asking herself, ever since childhood. She discovered that the answers were already in the questions.&nbsp;On the other hand, Health, Happiness, and Peace are the deep-rooted human values people are longing for in life. These values have occupied us for many centuries. Without these values, people are suffering, and enduring violence in various ways. The undercurrent of collective trauma makes it still quite a quest to uncover them.The only way to find the answers and solutions and to grow health, happiness and peace, is by changing our perspective on life.&nbsp; New paradigm on leadership The world we are in now has been created over the centuries from an old paradigm of Dualism; seeing life and acting in separation in a dynamic order of hierarchy and inequality. Here lies the root cause of obstructive patterns and paradoxes, the source of conflicts and crises.To make a deep sustainable change we need to change the paradigm on life from Dualism to Unity Conscious Leadership(TM).In this book Joyce takes you on a journey with the opportunity to perceive situations with the lens of Unity Conscious Leadership(TM); a new paradigm on leadership, to overcome and transform crises, and unlock potential, for; sustainable personal growth and development, cultural transformation and professional growth; and thus more health, happiness and peace in the world. The book is full of wise and inspiring advice with numerous practical examples showing how Joyce has used Unity Conscious Leadership(TM) not only to explore problems by using relational intelligence, but also to resolve them together with her clients. To best explain the complexity of life in an easy way,&nbsp; Joyce has merged; The Eastern wisdom of the Lotus Sutra&nbsp; (created 2,600 years ago by Shakyamuni Buddha), the Western knowledge of system dynamics, quantum physics and collective field, with The layers of suffering&nbsp;and transformation (which she has obtained through 30+ years of experience in the field of; people and business growth from the perspective of Unity Conscious Leadership(TM)). Interdependent growth and transformation Our growth is an interdependent process and is also the key point of Unity Conscious Leadership(TM)&nbsp;and the Lotus Sutra.Toxic relationships are often the cause of health problems, affecting people's feeling of happiness and sense of peace. This also applies to relationships within organizations. As a result affecting the health of the people, the culture and customer base and thus the health of the organization in many aspects. Transformation is the result of interacting with others with the intention of fostering mutual growth. Using obstacles for growth.

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Athletic Development : A Psychological Perspective

Athletic Development: A Psychological Perspective is an examination of the psychological factors that help or hinder the development of participants in sport.This includes influences such as families, coach-athlete interactions, and transitional episodes on an individual’s pathway in sport.This edited collection of topical chapters shines a unique psychological perspective on the athlete’s development through sport.It explores a range of contemporary themes that influence athlete’s development including:An introduction to athletic development which orientates a holistic, psychological perspective of the athletic development process. Social influences on athletic development, which explores the impact of varied social influences (e.g., coach, family, peers, school) on sports participation and performance from a psychological perspective. Athlete wellbeing, which explores various aspects influencing mental health and welfare as an athlete progresses through their sports career. The book combines key theory with illustrative case studies, to analyse the complexities of athletic development.It takes a critical perspective highlighting some of the debates and controversies in these areas and uses spotlight boxes in each chapter to focus on questions or topics of particular interest.Athletic Development: A Psychological Perspective is a key reader for all students in the fields of sport and exercise psychology, sport coaching, and related sport science subjects.

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Which perspective?

The perspective that one chooses to adopt can greatly influence their understanding of a situation or issue. It can shape their beliefs, attitudes, and behaviors. By considering different perspectives, individuals can gain a more well-rounded view of a topic and make more informed decisions. It is important to be open to different perspectives in order to foster empathy, understanding, and collaboration.

Which writing perspective?

The writing perspective refers to the point of view from which a story is told. It can be first person, where the narrator is a character in the story and uses "I" to tell the story. It can also be second person, where the narrator addresses the reader as "you," or third person, where the narrator is not a character in the story and uses "he," "she," or "they" to tell the story. The choice of writing perspective can greatly impact how the reader experiences and interprets the story.

From whose perspective?

The perspective from which a story or situation is being told can greatly influence the way it is perceived. It is important to consider the perspective of the narrator or the person telling the story, as well as the perspectives of the different characters involved. Understanding the different viewpoints can provide a more comprehensive understanding of the situation and can help to uncover different layers of meaning and interpretation.

Is the cavalier perspective the same as the parallel perspective?

No, the cavalier perspective and the parallel perspective are not the same. The cavalier perspective is a type of 3D drawing where the object is shown in its true size and shape, but the depth is not shown accurately. The parallel perspective, on the other hand, is a type of 3D drawing where the object is shown with accurate depth and proportions using parallel lines to create the illusion of depth. In summary, the cavalier perspective does not accurately represent depth, while the parallel perspective does.

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Obstacles to Environmental Progress : A U.S. Perspective

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Business Sustainability : Investor, Board, and Management Perspective

This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.Business sustainability has become economic and strategic imperative with potential to create opportunities and risks for businesses.There have been considerable efforts by regulators and business organizations to encourage the board of directors and management to pursue profit-with-purpose goals in by focusing on long-term investment and integrating environmental, social and governance (ESG) sustainability into their strategic and investment decisions.The concept of impact investing, of focusing on the importance and relevance of corporate investment strategies in achieving financial economic sustainability performance (ESP) in creating returns on investment and in obtaining non-financial ESG sustainability performance of providing positive social and environment impacts, is gaining acceptance by retail and institutional investors.Positive effects on the environment and society cannot be achieved without allocating scarce resources that could otherwise be used to maximize firms' financial economic performance.The role of the board of directors is to oversee the managerial function of focusing on the long-term financial ESP and non-financial ESG sustainability performance, effectively communicating sustainability performance information to all stakeholders. This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.This book also highlights how people, business and resources collaborate in achieving sustainability performance of creating shared value for all stakeholders.Anyone who is involved with business sustainability and corporate governance will be interested in this book.

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Corporations and Sustainability : The South Asian Perspective

Corporations and Sustainability: The South Asian Perspective is a collection of contributions from leading academics and practitioners which provides an overview of the key challenges and opportunities related to sustainability in South Asia. The last two decades have seen rapid and often dramatic changes in the institutional, economic and ecological contexts in which firms operating in South Asian economies find themselves.South Asia is increasingly seen both as a driver of global economic growth as well as a barrier to sustainable development. The most significant driver of change in the region has been the economic liberalization attempts of national governments, resulting in easier and faster flows of information, labour and capital between these economies and the rest of the world.Consequently, global environmental and social concerns are increasingly driving governmental and corporate decision-making processes for firms operating in South Asia.In responding to these emerging challenges, firms have begun to re-evaluate and redesign their strategies, structures and processes as well as incorporate sustainability principles into their strategies.Corporations and Sustainability: The South Asian Perspective thus delivers an important perspective for researchers as well as students of master's-level courses on business and environment.It is particularly useful for those trying to understand the key sustainability challenges in the South Asian context as well some of the solutions emerging in the critical areas of heavy industry and also service sectors.

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Strategizing for technoscientific innovation : An ecosystem perspective

Examples of technoscientific innovation include advancements in biotechnology, advanced medical treatments involving gene and cell therapies, surgical robotics, nanotechnology, AI-based decision-making systems, the creation of innovative materials with unique properties, and sustainable renewable energy systems.These innovations have the potential to transform and disrupt industries, improve quality of life, and contribute to economic and societal progress.The purpose of this book is to guide the reader on how to create and capture value from technoscientific innovation, making extensive use of collaborative co-development deals.Based on the latest insights in managing technology ecosystems and business modelling, this book aims to map out the technology-based ecosystem, perform an economic power analysis of its agents, and develop a phased value creation and capture strategy to take the technoscientific innovation to market.This will form the basis for a discussion on strategically positioning the company in "pipeline" and "platform" technoscientific businesses, leveraging the firm's differentiating intellectual property (IP) and complementary assets positions.

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What distinguishes the parallel perspective from the vanishing point perspective?

The parallel perspective, also known as isometric perspective, does not use a vanishing point to create the illusion of depth. Instead, all lines remain parallel and do not converge towards a single point. This results in a more uniform and less realistic representation of space. In contrast, the vanishing point perspective uses a single vanishing point to create the illusion of depth and three-dimensional space, resulting in a more realistic and dynamic representation of objects and scenes.

What is the difference between central perspective and parallel perspective?

Central perspective, also known as one-point perspective, is a type of linear perspective where all lines converge to a single vanishing point on the horizon. This creates the illusion of depth and distance in a two-dimensional drawing or painting. On the other hand, parallel perspective, also known as two-point perspective, involves two vanishing points on the horizon line, making it suitable for depicting objects from different angles or viewpoints. In parallel perspective, objects appear more realistic and three-dimensional compared to central perspective.

Is the internal perspective and the external perspective always distinguishable?

The internal perspective and the external perspective are not always easily distinguishable. The internal perspective refers to an individual's thoughts, feelings, and experiences, while the external perspective refers to how others perceive and interpret the individual's behavior. However, these perspectives can often be intertwined, as an individual's internal experiences can influence their external behavior and how others perceive them. Additionally, individuals may not always be aware of their own internal perspective, making it difficult to separate from the external perspective. Therefore, while the two perspectives are distinct in theory, in practice they can be interconnected and challenging to differentiate.

How do interior perspective and exterior perspective tell a story?

Interior perspective and exterior perspective both contribute to telling a story by providing different viewpoints and insights into a scene or setting. Interior perspective allows the viewer to see the world from the character's point of view, providing a more intimate and personal understanding of their experiences and emotions. On the other hand, exterior perspective offers a broader view of the environment and can reveal details and context that the character may not be aware of, adding depth and complexity to the story. Together, these perspectives work in tandem to create a multi-dimensional and immersive narrative that engages the audience on various levels.

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