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  • Chief Customer Officer 2.0 : How to Build Your Customer-Driven Growth Engine
    Chief Customer Officer 2.0 : How to Build Your Customer-Driven Growth Engine

    A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives.Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations.Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth.She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

    Price: 23.00 £ | Shipping*: 3.99 £
  • Trend-Driven Innovation : Beat Accelerating Customer Expectations
    Trend-Driven Innovation : Beat Accelerating Customer Expectations

    Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed.The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses.That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere.Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time.Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

    Price: 26.00 £ | Shipping*: 3.99 £
  • Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
    Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise

    In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management.The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features:• In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

    Price: 44.99 £ | Shipping*: 0.00 £
  • The Lean Approach to Digital Transformation : From Customer to Code and From Code to Customer
    The Lean Approach to Digital Transformation : From Customer to Code and From Code to Customer

    The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation: 1.Understanding how to co-create digital services with users, whether they are customers or future customers.This ability combines observation, dialogue, and iterative experimentation.The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking.Companies must become truly "customer-centric", from observation and listening to co-development.The revolution of the digital age of the 21st century is that customer orientation is more imperative -- the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities -- are easier, using digital tools and digital communities. 2. Developing an information system (IS) that is the backbone of the digital transformation – called “exponential information system” to designate an open IS (in particular on its borders), capable of interfacing and combining with external services, positioned as a player in software ecosystems and built for processing scalable and dynamic data flows.The exponential information system is constantly changing and it continuously absorbs the best of information processing technology, such as Artificial Intelligence and Machine Learning. 3. Building software “micro-factories” that produce service platforms, which are called “Lean software factories.” This “software factory” concept covers the integration of agile methods, tooling and continuous integration and deployment practices, a customer-oriented product approach, and a platform approach based on modularity, as well as API-based architecture and openness to external stakeholders.This software micro-factory is the foundation that continuously produces and provides constantly evolving services.These three capabilities are not unique or specific to this book, they are linked to other concepts such as agile methods, product development according to lean principles, software production approaches such as CICD (continuous integration and deployment) or DevOps.This book weaves a common frame of reference for all these approaches to derive more value from the digital transformation and to facilitate its implementation.The title of the book refers to the “lean approach to digital transformation” because the two underlying frameworks, Lean Startup and Lean Software Factory, are directly inspired by Lean, in the sense of the Toyota Way.The Lean approach is present from the beginning to the end of this book -- it provides the framework for customer orientation and the love of a job well done, which are the conditions for the success of a digital transformation.

    Price: 33.99 £ | Shipping*: 0.00 £
  • Is it a business customer or a private customer?

    To determine if a customer is a business customer or a private customer, you can look at the type of products or services they are purchasing. Business customers typically buy in bulk or require specialized products for their operations, while private customers usually make smaller, individual purchases for personal use. Additionally, business customers may provide a company name or tax ID number when making a purchase, whereas private customers typically use their personal information.

  • What is Apple's customer support, not the customer service?

    Apple's customer support refers to the assistance and resources provided to customers after they have purchased a product, such as troubleshooting, technical support, and warranty services. This can include online support through the Apple website, phone support, and in-person support at Apple stores. Customer support is focused on helping customers resolve issues with their products and ensuring they have a positive experience with their Apple devices.

  • Are there differences between customer service and factory customer service?

    Yes, there are differences between customer service and factory customer service. Customer service typically refers to the support and assistance provided to customers before, during, and after a purchase, while factory customer service specifically focuses on addressing issues related to the manufacturing and production of products. Factory customer service may involve handling inquiries about product specifications, quality control, and production timelines, whereas general customer service may involve addressing a wider range of issues such as billing, returns, and general product information. Additionally, factory customer service may require specialized knowledge about the manufacturing process and technical aspects of the products being produced.

  • Is customer service reliable?

    Customer service reliability can vary depending on the company or organization. Some businesses prioritize excellent customer service and have reliable systems in place to address customer needs promptly and effectively. However, other companies may struggle with providing consistent and reliable customer service due to factors such as understaffing, lack of training, or inefficient processes. It is important for customers to research and read reviews to gauge the reliability of customer service before engaging with a company.

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  • Customer Experience Excellence : The Six Pillars of Growth
    Customer Experience Excellence : The Six Pillars of Growth

    Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.Customer experience (CX) has been a phrase in business lexicon for over 30 years.Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path.It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results.Customer Experience Excellence provides a route map to CX success.Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale.Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.

    Price: 24.99 £ | Shipping*: 3.99 £
  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

    Price: 90.50 £ | Shipping*: 0.00 £
  • Competing Against Luck : The Story of Innovation and Customer Choice
    Competing Against Luck : The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy?Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation.Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong.Customers don't buy products or services; they "hire" them to do a job.Understanding customers does not drive innovation success, he argues.Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives.Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

    Price: 20.00 £ | Shipping*: 3.99 £
  • Data-driven Customer Experience Transformation : Optimize Your Omnichannel Approach
    Data-driven Customer Experience Transformation : Optimize Your Omnichannel Approach

    We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels.Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies.Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time.It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.

    Price: 31.99 £ | Shipping*: 0.00 £
  • Is HP customer-friendly?

    HP is generally considered to be customer-friendly, as they offer a variety of support options including phone, email, and live chat support. They also have a comprehensive online support portal with troubleshooting guides and driver downloads. Additionally, HP has a customer satisfaction survey program to gather feedback and improve their customer service. Overall, HP strives to provide a positive customer experience through their support channels and resources.

  • Is the customer dishonest?

    I cannot determine if the customer is dishonest without more information or evidence. It is important to approach each situation with an open mind and gather all relevant facts before making a judgment. If there are concerns about the customer's honesty, it may be helpful to gather more information and communicate openly with the customer to address any issues.

  • What is the purpose of customer questions and customer answers on Amazon?

    The purpose of customer questions and customer answers on Amazon is to provide potential buyers with additional information about a product that may not be covered in the product description. Customers can ask specific questions about features, specifications, or any concerns they may have, and other customers who have purchased the product can provide answers based on their experience. This helps create a more informed shopping experience for customers and can help them make better purchasing decisions.

  • What is the difference on Amazon between customer rating and customer review?

    Customer rating on Amazon is a numerical score given by customers based on their overall satisfaction with the product, usually ranging from 1 to 5 stars. On the other hand, customer reviews are written comments or feedback provided by customers detailing their personal experiences with the product. While customer ratings provide a quick snapshot of customer satisfaction, customer reviews offer more detailed insights and explanations about the product's performance, quality, and features.

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